sdSan Diego, Calif. – May 13, 2013 – gap intelligence, a market research firm supporting the consumer electronics, information technology, and imaging industries, recently added home appliances to its growing list of product categories.

gap intelligence’s home appliance industry intelligence services includes weekly pricing and promotion analysis for an assortment of products such as refrigerators, laundry units, and kitchen ranges.

“This is an exciting time for the home appliance industry that has seen rapid competitive change with new entrants and new buying dynamics. The market is moving faster and manufacturers are challenged more than ever to stay on top of it,” said Gary Peterson, founder and CEO of gap intelligence. “Shifts in retail pricing and in-store promotions alter constantly and gap intelligence’s weekly retail monitoring give manufacturers insights never offered to them before.”

Here are a few trends from a current gap intelligence report:

  • With the recent addition of LG into the home improvement store at Lowe’s, other retailers such as Home Depot have increased LG product offerings in light of this increased competition

  • Within the home appliance category, retailers on average promote products in-store through instant savings and mail-in rebates more than six times that of print advertisements

  • Of the 125 in-store product placements within the laundry segment at Best Buy, 12 of those (9.6 percent) are connected smart appliances manufactured by Samsung


“From customer support to touchscreens, innovation surrounding the home retail market is bigger and more connected than ever,” said Christine Boersing, gap intelligence home appliance analyst. “We look forward to working with home appliance manufacturers to help them navigate the challenges and opportunities this shift toward automation demands.”

“Other research houses will drop the data at your door and leave. gap intelligence is unique in that we support our insights with a category specific analyst who makes sense of the information and serves as an extension to our clients’ market research departments,” said Peterson.

ABOUT GAP INTELLIGENCE

San Diego-based gap intelligence is a values-led corporation that works with manufacturers, resellers and industry players within the information technology, consumer electronics, and home appliance industries to bring them up to the minute market intelligence. For more information, visit www.gapintelligence.com