Showing posts with tag:

best buy

Amazon, the Price Perception Leader

Amazon loyalists shop on Amazon.com trusting that they are getting a bargain. The Amazon value proposition certainly includes advantages that are more unique than the simple act of offering low prices (assortment, convenience, experience, speed, ubiquity, security), but it’s this perception of low pricing that helps make shopping on ...

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Back to the Future in Ads

Recently, while researching the different histories of consumer electronic stores' advertising, I happened upon a Best Buy circular from 1996. Within the '96 Best Buy ad were loads of childhood memories, including NHL '95 on Sega Genesis, Sir Mix-A-Lot CDs, and movies on VHS such as Predator 2, True Lies, Abyss, and Young ...

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the pico-letter v8.04 - The Changing Rules of Retail and the Shrinking Shelf

Ten years ago Walmart superstores opened everywhere. Over the past three years, Target stores added groceries to their already large product assortment. Best Buy became the ultimate electronics store stocking everything from TVs to electric scooters. The theme? Large stores offering anything a consumer might want in a single location and on ...
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Beta Fish and the Cost of Printing


Every single week, the gap intelligence team emabarks on a journey deep into the trenches of retail. We study every aisle, peak around every corner, and collect every price point while we are there. In addition to routine data collection, we rub elbows with store personnel, fight through the crowds around the X Box demonstrations, and notice ...

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We Will Click Our Way Out

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?Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.?


- President Barack Obama, January 20, 2009




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Though Circuit City had been on the ropes for years and long considered a weakening retail player, the chain?s ...
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Long Lines and Pumpkin Pie

Thanksgiving. Turkey Day. The fourth Thursday in November. In the consumer world, it's the day before the biggest ad and sale day in the US...that's right, Thanksgiving is the day that precedes...(lightning flashes, thunder claps, the sky goes gray)...


. For consumers looking to score a killer deal, collectors looking to well, do some more ...

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Blame Big TVs

Today's gossip around the electronics campfire is that Circuit City is the next big chain to fade away. If true, Circuit City's closure will confirm my belief that any electronics chain named after a geography is doomed for failure, joining the ranks of CompUSA, Computer City, and Incredible Universe. In reality, if Circuit City shuts down, it ...

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The Return of the Prom King

For years and years, HP and dozens of other companies took the abuse, the taunting, and the mockery. Quarter after quarter, day after day, the companies stuck in the bottom-feeding retail clique had to sit in the stands as Dell, the direct channel King of Prom, received all of the glowing accolades and rewards. Dell?s direct business model ...

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