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Amazon, the Price Perception Leader

Amazon loyalists shop on trusting that they are getting a bargain. The Amazon value proposition certainly includes advantages that are more unique than the simple act of offering low prices (assortment, convenience, experience, speed, ubiquity, security), but it’s this perception of low pricing that helps make shopping on ...

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The Retail Killer

It is no secret that the retail and shopping environment is in the midst of a major evolution. The way consumers discover, purchase, and expect goods and services to be rendered is changing quickly, and retailers must adapt to stay relevant. As an associate analyst here at gap intelligence, my role includes monitoring and reporting on the ...

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