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gapU's February Fitbit Challenge

It was announced at our annual Kickoff meeting in January that gap intelligence had generously purchased Fitbits for the entire office. Yes, we were all to receive a beautiful new Fitbit with the added incentive of a 'friendly' competition amongst the team. To the employee who 'stepped it up' more than any other, goes the ...

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Gappers, Campers, and Dogs, oh my!

Recently, a group of gappers went on a camping adventure in the Laguna Mountains, east of San Diego. We gappers do enjoy getting together outside of the office, and we do love our pets! We’ve petitioned for a doggie day care on site, but unfortunately that has not come to fruition - something about it being against the building code, ...

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To Hide-a-Herbie: A Tale of Mystery and Intrigue... Kind of

A few months back, I was charged with promoting gapCon, gap intelligence’s most valuable day of the year, with a little game called Hide-a-Herbie.  The task seemed simple enough: hide our mascot “Herbie” somewhere in the office, rewarding his discovery with a prize related to the conference.  The game seemed like a ...

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3rd Annual Drives for Rides Golf Tournament is in Full Swing

The 3rd Annual Drives for Rides Charity Golf Tournament to benefit the Emilio Nares Foundation (ENF) hosted by gap intelligence takes places on Friday, May 1, 2015 at the Riverwalk Golf Course. As a values-led company, gap intelligence believes in giving back to the community. We are passionate about ourselves, our clients, and our local ...

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It's the MOST Wonderful Time of the Year

gappers take data very seriously. We comb through it with a fine toothed comb. We analyze and agonize. This passion for getting it right spills into all that we do. This of course includes the MOST wonderful time of the year: gappy holiday card time! Every year our clients wait (not so patiently) by their mailboxes for the best mail ever. gap ...
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gap intelligence adds forecasting to its services with Quixel Research acquisition

For Immediate Release
Contact: Elizabeth Ireland
Stalwart Communications
(858) 922-9983

gap intelligence adds forecasting to its services with Quixel Research acquisition
- Move expands clientele and reporting, adds scalability within industry -


SAN DIEGO – September 8, 2014 –

gap intelligence, a values-led market research ...
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gap intelligence named emerging business of the year by the San Diego Chamber of Commerce

-Market research firm recognized for revenue growth, culture and staying power -

SAN DIEGO – June 24, 2014 – gap intelligence, a values-led market research firm, announced today it was named “Outstanding Emerging Business” at the recent San Diego Chamber of Commerce 2014 Small Business Awards.


The firm was specifically recognized for its history ...
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The Power of Why: Values-led & Navigating Families

gap intelligence is a values-led company, but what does that mean? By being a values-led company, it means that we care. We care about our clients and the research that we provide them, which makes us an industry leader in market intelligence. We care deeply about each other and have built a culture-comes-first work environment that cherishes ...
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gap Turns 11


gap intelligence turned 11 this month. Being 11 is a BIG Deal. Birthdays are a time to celebrate and also a time to reflect. At gap we know how to work hard, but more importantly we know how to play even harder. We decided to toast ourselves at Modern Times Brewery in Point Loma in celebration of us! There was cake. There was beer. Herbie was ...
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second annual Drives for Rides golf tournament!!

Drives for Rides2


gap intelligence is a values-led company. We care. We care about our clients, about each other, and about our community. Our Time, Talent, and Treasure committee (3Ts) is driven to inspire community impact through charitable opportunities. On May 2, 2014, we will be hosting the second annual Drives for Rides golf tournament to ...
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With Thanksgiving fast approaching and everyone gearing up for the feast-ivites, I decided to poll the gap office on things that they are thankful for. Responses ranged from funny to family, but it seems as though everyone is getting in the holiday spirit and has a lot to be thankful for overall. Here are some of the responses from the office ...
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Market Intelligence Made Easy - Applying Wrinkle Cream

DeveloperHistorians will refer to 2013 as the year gap intelligence invested in ourselves. We pulled out every mirror we owned, held them up from every possible angle, and we captured all of our beauty….and lot of our wrinkles. To help with our wrinkles, we brought on board a team of cosmetic surgeons (aka Software Developers). gap intelligence now has ...

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gapCon 2013

gapCon SchwagEach year, gap intelligence hosts gapCon, a conference that celebrates the people of gap intelligence, our work, and shares our unique culture with the outside world. If you would like to know the multiple benefits of hosting your own conference, check out this wonderfully written column on, the author is truly brilliant.

Though ...
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gap intelligence: Winner of the 2013 Heilbron Award

Drives for Rides2(copied from the “who we are” section of

“gap intelligence is avalues-led corporation. We strive to deliver the highest quality of research and service to our clients, expand opportunities and professional growth for our team members, and operate a company that recognizes the central role that business plays in our ...
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Nothing Says Awesome like gapTCO

Recently at gap intelligence we did an exercise to try and identify our personal hedgehogs. You are probably thinking, "Hedgehog?! Like the animal?". Although yes, a hedgehog is technically a spiny mammal of the subfamily Erinaceinae, we at gap intelligence consider a hedgehog to be our driving force.hedgehog2

According to Jim Collins,author of the book ...
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gapNews: gap intelligence adds home appliances to research specialties

sdSan Diego, Calif. – May 13, 2013 – gap intelligence, a market research firm supporting the consumer electronics, information technology, and imaging industries, recently added home appliances to its growing list of product categories.

gap intelligence’s home appliance industry intelligence services includes weekly pricing and promotion analysis ...
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gapCon is in the Air

It’s that time of year again.

The days are getting longer, the flowers are starting to bloom, and the people of gap intelligence are hard at work putting together a new round of presentations to share with our friends and family.

That’s right. gapCon is back, hitting Liberty Station on Friday June 7th!




The third annual gapCon promises ...
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gap intelligence Upgrades Total Cost of Ownership Tool to Include Managed Print Services (MPS) Assessments

SAN DIEGO, CA– May 6, 2013 – gap intelligence, a premier market research firm for the information technology, consumer electronics, and home appliance industries, launched the latest version of its Total Cost of Ownership (TCO) suite to include Managed Print Services (MPS) capabilities.
The platform’s user interface is designed to help ...
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gap intelligence is hosting a Blood Drive May 9th

blood drive pic one

gap intelligence’s 3Ts are proud and excited to be hosting our 2nd annual blood drive next month, on Thursday May 9th. We would like to invite everyone to come participate and help us support this amazing organization. The first mobile blood drive that gap sponsored last May was a resounding success, and the 3Ts hope to exceed last year’s 35 ...
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Drives for Rides - A #valuesled Event

Is there a time when you can say that you made an impact? Has there been a moment that your time, talent, or treasure contributed to something for the greater good or touched lives? I am sure that we all have those kinds of moments both large and small.

On March 15th, gap intelligence used its Time, Talents, and Treasure to host the company’s ...
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gap intelligence: A Ten Year Climb to Impossible Heights

Today is gap intelligence’s tenth birthday. We are ten years old today. Ten years…wow. Today is an impossible milestone that I never dreamed would come true on March 1, 2003. Often times I am asked, “When you started, did you think……” and I cut ‘em off with a quick “Nope.”

I have struggled to find the words for a blog that properly commemorates ...
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The Emilio Nares Foundation

As many of you have heard, gap intelligence is hosting a golf tournament appropriately titled, “Drives for Rides”, on Friday, March 15th. Drives for Rides will benefit the Emilio Nares Foundation (ENF). Our founder and CEO, Gary Peterson, wrote about how ENF provides logistical support for families with children battling cancer (see also: gap ...
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gappy Holidays! gap intelligence Holiday Office Hours

gapintellcon ornamentHappy Holidays to all of our wonderful clients, vendors, and friends. In observance of the holidays and to give our team a well-deserved break, gap intelligence’s offices are closed from Christmas Day to January 2, 2013.

Due to the break, gap intelligence will not publish our customary pricing and promotion databases or market intelligence ...
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The ENF Holiday Toy Drive is Here!

gap intelligence’s 3Ts is proud to take part in the ENF Holiday Toy Drive this year. 3Ts, gap’s community service committee which stands for Time, Talent and Treasure, have hosted numerous events throughout the year, but this event is extra special. Why? The deserving recipients of the toys collected are the children in the Oncology/Hematology ...
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The 2012 Susan G. Komen Race for the Cure, San Diego

gap intelligence’s 3Ts sported the color pink in support of Susan G. Komen ‘s Race for the Cure, San Diego, on November 4th. This was gap intelligence’s 3rd year participating in this event. We headed to Balboa Park for a 5K in support of Breast Cancer research towards prevention, early detection, and a cure. Our theme this year had a western ...
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gap intelligence Golf Tournament to Benefit ENF

gap intelligence is a values-led company. We care about ourselves, our clients, and our local community. On March 15, 2013, gap intelligence will host what we hope to be our single biggest contribution to the local San Diego community – our first ever Golf Tournament.

gap intelligence’s first annual golf tournament will be held on March 15, 2013 ...
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gap intelligence: Two Time Inc Magazine Top 5,000

gap intelligence is proud to announce that we have been listed as one of Inc Magazine’s Top 5,000 privately owned companies in America. This is our second consecutive placement on the list and in 2012 we kept a place with the top half of those companies at #2,052.

While some may frown at placing #2,052 on any list, the ranking is another proud ...
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The 3Ts Blood Drive = Success

I’ve said it before, and I’ll say it again…at gap intelligence we are driven to contribute to something bigger than ourselves. As gappers we trust that our hard work will turn into something great. That was the case on May 31, 2012 when gap intelligence’s 3Ts partnered with the San Diego Blood Bank and held a blood drive at Liberty Station.

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The 2012 gap-lympic Games

It's summer 2012... And it really has been an awesome San Diego summer! The weather has been great and everyone at gap intelligence has been taking full advantage. Friday afternoons (and actually, other weekday afternoons) are full of people's talk of plans. Most plans consist of beach, BBQ, family, friends, and just good ole fashioned fun. I ...
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Market Intelligence Made Your Way: My Settings Tutorial

gap intelligence is pleased to announce an updated version of our online datacenter that we affectionately call DCv3.5. The latest edition gives our clients full control over all of the information that they receive from gap intelligence including our industry leading market intelligence reports.

For the last nine years, when a client wanted to ...
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gapDataCenter Massage v2.0
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gap intelligence DataCenter will be Down Friday July 27th intelligence’s online data center,, will be shut down for maintenance from 12:01am (PST) Friday July 27th through 11:59pm (PST) Sunday July 29th. We apologize for any inconvenience this may cause. Those who would like individual reports during this time can send requests Reports can also be ...
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A Little Late: gapCon 2012 Wrap Up

Time flies during a summer in San Diego. There are so many beaches to visit, so many outdoor events and activities to attend in San Diego that blogs often get overlooked…..or working in general is overlooked. San Diegans are in such a hurry to get back to the beach that we had an 18 second 4th of July fireworks show:

On June 8, 2012, gap ...

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The 3Ts, Hairnets, and Father Joe’s Villages

The 3Ts recently slipped on hairnets to help those in need at Father Joe’s Villages. It was an incredibly rewarding experience. Father Joe’s Villages began more than 60 years ago as a small organization looking to help San Diego’s homeless population. Over time Father Joe’s Villages has grown to be the largest provider of homeless services in ...
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Ping Pong Tourney 2012

As part of gapU’s commitment to office revelry, we thought a company-wide ping pong tournament would be just the ticket for springtime.

Athletics Director, Keenan created a bracket system that gappers enthusiastically played through over the course of a few weeks. Finally, two champions were left: Notebook analyst, Deron Kershaw and digital ...
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Gappers Clean Sunset Cliffs!

As you may have read in Product Analyst, Erin Vogelsanger’s3T’s post, there are many awesome events that the 3T’s have organized throughout the year for gap to give back to the community by giving our time, sharing our talents, and donating our “treasures”. A handful of Gappers recently tied up their laces and rolled up their sleeves on a cold ...
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gapUniversity’s Masters of Business Administration

gapUniversity MBAI never did get my MBA. The day I graduated from Texas A&M my father shook my hand and made a scissor sign with his free hand – cut off! When we returned home, my 1985 Oldsmobile Delta 88 was donated for a tax right off and I was on my own. Not complaining by any stretch, but in 1995 I needed money and two more years of school were not ...
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The 3Ts

At gap intelligence we believe we are driven to contribute to something bigger than ourselves and trust that our hard work will turn into something great. One of the ways we look to contribute to the greater good is through giving back to the community. We believe there are 3 ways to give back:

  1. We can give our time.

  2. We can share our talent.

  3. We ...
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New gapDataCenter - Automatic for the People

On December 19th, we launched an upgraded version of our Data Center ( The launch was actually Release #5 of the 3rd version of the Data Center, so for you gapDataCenter super fans out there, this would be episode DCv3 R5.

DCv3 R5 keeps all of the great features of our old data center, but adds a number of new applications ...
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Gappy Holidays

The culture of our office is something that is truly unique. Instead of simply having a boring standard holiday gathering to celebrate the end of the year we like to mix things up a bit. This year we decided to try something completely different; we entered our company in the Ocean Beach Holiday Parade. Our theme was simple, “Retro Christmas”. ...
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Gunga galunga...gunga- gunga lagunga.

I love Holiday Cards. Holiday Cards are the one time in the year to take breathe from the day to day rat race of compiling data, writing reports, and putting together a presentation on the industry and just say "Thank You". Thank you for your support, thank you for being there, thank you for you continued kindness, and looking forward to ...
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And away they go...

A couple weeks ago, gap made an appearance at the Del Mar Thoroughbred Club to enjoy the San Diego summer and bet on some ponies. People’s experiences with the race track ranged from first timers to experienced betters (Josh!). Luckily, Josh held a gapU class the day prior to the races and filled us in on the rules of fashion, etiquette, and ...
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San Diego Habitat for Humanity

gap intelligence is a values led corporation and company culture is our most valued and precious asset. We believe that our work should contribute to something bigger than ourselves and that we, as a company, have an obligation to give back to the local community.

We contribute in many ways. Some members of the team are contributors and board ...
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One more gapCon Video

Our great friend, Bill Roberts of SDRobertsmultimedia, was kind enough to create an awesome video that summarizes what gapCon is all about. Enjoy!

Thanks, Bill!
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gapCon in the News - What is Tom eating?

Tom's 15 seconds of fame....eating.



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The Story of gapCon 2011

What started as a clever way of getting our Market Analysts and Product Managers in front of a crowd and sharpen their presentation skills, turned out to be one of the day's biggest events in San Diego - gapCon 2011.

gap intelligence started two internal initiatives at the beginning of the year. The first was to encourage professional growth ...
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Directions to gapCon 2011 - See You There!


gap intelligence is excited to have you attend the first annual gapCon event! Here are some friendly directions to help you find your way.

gapCon 2011 will take place at Point Loma’s Liberty Station in the gap intelligence offices. Above is amap of Liberty Station with the preferred free parking lot marked as “Parking” and an arrow ...
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Calling All Bugs!

Over the weekend, gap intelligence launched our latest online Data Center, DCv3 (Data Center version 3). The weekend's launch culminates over a year's worth of planning, outlining, debating, programming, devils advocating, hole punching, code crunching, and ego stomping. We hope that the new Data Center gives our customers a better user ...
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gap intelligence...REVEALED!

Because of the nature of this blog, I am legally required to add in a Surgeon General's warning. Rather than enticing you with the good stuff, only to later overwhelm you with the thousands of awful possible side effects resulting from reading these next few paragraphs, I am going to right now quickly review how your life may be changed once ...
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gap has an app

Armin Heinrich’s short lived iPhone app called “I am rich” did nothing. The app didn’t give you directions, offer up a trivia game of any kind, or play music. Armin’s app did just one thing – display a jewel on your iPhone at a cost of $999.99. Essentially the app existed to be a simple way for rich people to show off wealth – dropping a cool ...
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The Ghosts of gap’s Past

At gap intelligence we know how to work hard and we also know how to play hard. This year’s annual gap intelligence holiday party was epic to say the least. We toasted to our successes over the last year and wetoasted to our future new office at Liberty Station.

The eight plus hour party involved four stops and a super sweet party bus to ...

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Cooking up market intelligence at Gap Intelligence

Hello everyone, my name is Liana and I joined Gap a few months ago as a Market Analyst Assistant. Everyone has made me feel so welcome and given me a tremendous amount of help; I can’t believe how much I have learned in just over five months.

Last summer, I graduated from Cal Poly San Luis Obispo where I earned my degree in Agribusiness ...
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gap intelligence at Delmar – Where the Turf Meets the Surf!

We gapians work hard and like to party even harder. So, when summer officially kicked in, Team gap intelligence went to the Delmar Race tracks –‘where the turf meets the surf’. Team gap intelligence is becoming a regular there, as this is our second visit to the track in the last two years, but for a few like me this was the first time.

The day ...
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Electronics Graveyard

The intern “station” at gap intelligence is more or less a mobile unit. In fact, it has already moved twice in the three months that I’ve been here. Don’t get me wrong – I enjoy the change of scenery. The new locale even boasts a window view. On the desk to my right is a slightly less visually appealing pile of out-of-commission monitors, ...
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Race for Moms

In California alone, more than 21,000 women are diagnosed with breast cancer each year, and about 192,000 new cases of breast cancer were diagnosed in the U.S. last year.

The best part is, this is just one of hundreds of races. The event in Sacramento is but a blip on the radar – there’s a race in nearly every major city in the U.S. plus at ...
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We Are Here

Pre-Blog Request:

Please start this Youtube video before reading the post. Thank you kindly – Blogger.

My new “All Time Favorite Picture” was just recently posted on NASA’s Goddard Photo and Video

Flikr account. Captured by the Mars Exploration Rover Unit Spirit One from the surface of that distant planet, it is the first recorded image of ...

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The Right Kind of Paper (I want one of these)

I have long been bullish on the impact that the smart phone / device industry would have on printing. Many, many of my counterparts believe that the iPhone, anDroid, iPad, and Microsoft's upcoming Digital Journal will eliminate the need to print. I, on the other hand, honestly believe that we are not installing hundreds of millions of smart ...

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gap intelligence worldwide conquest continues

Just to recap, gap intelligence is a market intelligence company that helps manufacturers of imaging and printing products stay on top of their markets.

We function as the “eyes and ears” in the marketplace for our clients and follow products, pricing, promotions, advertisements, specifications, end-caps, and POP stickers in every possible ...

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No Eclipse for Gap DataCenter

Gap Intelligence fans should fear not. This century's longest total solar eclipse has come to a close and the sun is still shining here in San Diego. In fact, recent stats from Pingdom show that the

has run this year at 99.99% uptime. Wow. That’s a lot of sunshine!

Call it divine intervention, call it astrophysics, call it a handshake-deal ...

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Picture Us Rollin...

Last week gap intelligence took its annual summer outing indoors, with a trip to the neighborhood bowling alley. Although we already made it down to a Padres game earlier in the year, we’ve added a few new team members since then (Welcome Gurpreet, Emily, and Laurel !!) so we wanted to show them a good time and make sure they knew exactly how ...
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Datacenter Version 3.0

Its coming.

Tag. Buzz.

Comment. Contact.

Changing Market Intelligence. Forever. (starting with the logo)



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You'll Get the Yellowbird Too.

All too often new I am exposed to new ideas and technologies that have one of two immediate affects on my limited intellect. 1) The technology of said invention is so complicated and so daunting in its scale and scope that I can’t appreciate its potential application.

2) In the rare instance I understand the technology, I have no idea how the ...

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Health Savings Account

Though I promised to make the “Mind the GAP” blog a transparent portal to share the inner workings of gap intelligence, I have to admit that we have been a bit shy.

Not that we have an excessive amount of skeletons in the closet, getting crushed by the global economic downturn, or have figured out how to spin hay into gold.

We are just a ...

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MS Walk 2009

This past Sunday I participated in the . The route took us past the beaches of Point Loma and was enjoyed by thousands of people young and old. Our group alone ranged from toddlers to two 85 year olds!

The walk was unlike any other I have ever participated in before. Usually, everyone is rushing to get started but this walk seemed much more ...

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Durable Goods and the Light at the End of the Tunnel

You don't have to scroll too far through one of our Market Intelligence Reports to get a clear picture of the struggles that manufacturers are facing. Overwhelming uncertainty has caused consumers and businesses alike to find new ways to extend the life of the products that they already own, delaying purchases and creating huge drops in demand. ...
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"The message is the message"

I often find it difficult to explain to people that a spreadsheet is not information. A spreadsheet is a presentation of information. Information is something you can't see, smell, or taste. It has no form until we give it form.?

In other words...

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Is There Anything Google Can't Do???

Want to view all available product listings? Go to Froogle.? Want to read up on the news? Go to Google News. Want to search a database of pictures? Go to Google Images.? Want to understand the financial world? Go to Google Finance.? Want to act like an astronaut and visit Mars? Go to Google Earth 5.0.? You read correctly ? Google now enables ...
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There Are No Small Parts

I was watching this short film this afternoon and was struck by two things. First, there is no dialogue. A definite lack of talking makes this short film all the more watchable.?

Second, there are three characters. The boy. The girl. And the camera. This story is told through the drama created by the third character, a point and shoot digital ...

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Some Thursday Fun

I'm a big fan of fun. Often when I approach a product that I'm building, I don't want it just to be useful, I want it to be fun. It shouldn't just be easy to "get" it should also be rewarding, memorable and addictive. What holds true for physical product design also holds true for virtual product design.?

I draw my inspiration from many places. ...

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But Tonight I?m Downtown?(again)

gap intelligence?s first headquarters was actually a donated cubicle from

, a friend?s company that had extra warehouse space (and original headquarters) in the East Village of downtown San Diego.

The office on 365 15th Street was a perfect start for the business ? the ...

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