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Jake Fishman

Amazon, the Price Perception Leader

Amazon loyalists shop on Amazon.com trusting that they are getting a bargain. The Amazon value proposition certainly includes advantages that are more unique than the simple act of offering low prices (assortment, convenience, experience, speed, ubiquity, security), but it’s this perception of low pricing that helps make shopping on ...

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7 Habits of Highly Successful gap intelligence Clients

I know… Another blog about the habits of highly successful people. A quick google search will result in hundreds of “habits of highly successful___” pieces focusing on the life/work/morning/weekend/etc. habits of highly successful people/students/professionals/leaders/etc. The fact is, publishing lists of over-simplified ...

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